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India is now Hinge’s second-largest market by downloads and registrations, behind the United States, and its third-largest by monthly active users. Match Group plans to increase marketing there as Hinge adds safety and privacy features for Indian users.
India is Hinge’s second-largest market by downloads and registrations, behind only the United States, according to a report by Global Dating Insights citing Fortune India. The dating app is also third in India by monthly active users, a position that has prompted parent company Match Group to plan increased marketing in the country.
Hinge entered India in 2015 and has grown there largely through organic adoption, the report says. Match Group now intends to put more marketing resources into the country. Fortune India interviewed Hinge CEO Jackie Jantos, who said more young Indians are taking charge of finding their own partners while family and shared values remain important.
The company is also adding safety and privacy tools for Indian users. The reported features include Face Check, screenshot protection and a Block List that can help users avoid specific people, including family members, colleagues and former partners. The report does not specify when each feature will be available to all users in India.
Hinge’s global revenue rose 22% year over year to $203.5 million in the second quarter of 2026, while paying users increased 17% to 2 million, according to the source material. Fewer than 15% of the app’s global monthly active users pay for subscriptions or other products. In India, the reported monthly prices are ₹1,199 for Hinge+ and ₹1,499 for HingeX, listed as about $12.50 and $15.60 respectively.
Hinge’s India Growth Plans
India’s new ranking makes it a significant market for Hinge as Match Group looks to grow the app beyond its established user base. Increased marketing could help the company reach more people, while privacy features address concerns that can affect how openly people use dating apps in a market where family involvement remains relevant.
The figures also point to a distinction between reach and revenue. Hinge ranks highly in India by downloads and registrations, but the source does not provide India-specific active-user totals, subscription rates or revenue. Its global figures show that most monthly active users do not pay, so market size alone does not establish how much India contributes financially.
From 2015 Entry to Market Push
Hinge launched in India in 2015 and, according to Global Dating Insights, built its presence largely through organic growth before Match Group’s planned increase in marketing. Jantos’s comments, as reported by Fortune India, describe young people seeking partners themselves while family and shared values continue to shape relationships.
The market estimates cited in the report offer broader industry context, not Hinge-specific results. India recorded about 205 million dating-app downloads in 2025. Grand View Research valued the country’s dating-app market at $547.9 million in 2023 and projected it would reach $1.02 billion by 2030. These figures use different measures and periods; downloads are not unique users, and a market forecast does not establish Hinge’s share.
Match Group expects Hinge to reach $1 billion in annual revenue in 2027. That is a company expectation, not a reported outcome, and the source does not say how much of that target is expected to come from India.
“More young Indians are taking control of finding their own partners, while family and shared values remain important.”
— Jackie Jantos, Hinge CEO, as quoted by Fortune India
The source reports Hinge’s rankings in India but does not provide the number of Indian downloads, registrations or monthly active users, nor the dates and methodology used to determine those rankings. It is also unclear what share of Hinge’s global revenue or paying users comes from India.
Match Group has not specified the size, timing or channels for the planned increase in Indian marketing. The source also does not give rollout dates for the new safety and privacy features, explain their availability across user groups, or report how users have responded to them. The $1 billion revenue target for 2027 remains a forecast.
Marketing and Feature Rollouts Ahead
The next developments to watch are Match Group’s execution of its planned marketing increase and the rollout of Hinge’s additional safety and privacy tools in India. Future company updates may clarify how the features are being introduced and whether the investment changes user growth or paid subscriptions.
Match Group’s progress toward its 2027 revenue expectation will provide a broader measure of Hinge’s business performance. The company has not supplied an India-specific timeline or revenue goal in the source material, so the market’s contribution to that target remains undetermined.
Key Questions
What is Hinge’s position in India?
India is Hinge’s second-largest market by downloads and registrations, behind the United States, and its third-largest by monthly active users, according to the report.
What new features is Hinge adding in India?
The reported additions include Face Check, screenshot protection and a Block List for avoiding people such as family members, colleagues and former partners. The source gives no full rollout schedule.
How much do Hinge’s paid plans cost in India?
The reported monthly prices are ₹1,199 for Hinge+ and ₹1,499 for HingeX, or about $12.50 and $15.60 respectively.
How large is India’s dating-app market?
The source says India recorded around 205 million dating-app downloads in 2025. Grand View Research valued the market at $547.9 million in 2023 and projected $1.02 billion by 2030; those are industry estimates, not Hinge-specific figures.
How much revenue does Hinge make in India?
The source does not disclose Hinge’s India-specific revenue. It reports global second-quarter 2026 revenue of $203.5 million and says Match Group expects Hinge to reach $1 billion in annual revenue in 2027.
Source: rss
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